Update on Rush Limbaugh.

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"Pull your advertising from the Rush Limbaugh Show permanently. Simply "suspending" your ads isn't good enough. Rush Limbaugh called a Georgetown Law School student testifying before Congress about women's access to birth control a "slut" and a "prostitute." His reprehensible remarks are an attack on all women, including women who are your customers."
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Update: Tell Rush Limbaugh advertisers who "suspended" to permanently drop their ads.

Dear Friend,

Our momentum in the campaign against Rush Limbaugh is generating impressive results.

Over 140 companies1 have pulled their advertising dollars from the Rush Limbaugh show. In fact the national advertising exodus has been so devastating, that Rush Limbaugh has had to resort to filling his advertising slots with free public service announcements and even minutes of dead air at some points.

And on Monday, Premiere Networks, the subsidiary of Clear Channel that distributes the show, told local affiliates it was pausing national ads for two weeks, though they were free to air ads from two companies remaining loyal to Rush Limbaugh: Lifelock and Lear Financial.2

Over 450,000 other CREDO Action members have sent the message to Rush's advertisers not to fund his vile attacks on women. But we can't take our short-term victory for granted. Several of the advertisers who pulled their ads haven't made the commitment to drop them permanently — they merely "suspended" their ads3, and may return once the controversy dies down.

Tell Rush Limbaugh advertisers to pledge to make their "suspension" of advertising permanent. Click here to automatically sign the petition.

LegalZoom is a good example. The company initially announced it was pulling its ads by stating that "as of today, LegalZoom has suspended all advertising on the Rush Limbaugh show." But when we contacted them to ask about the use of the word "suspend" the company's director of public relations refused to commit to keeping its advertising off the Rush Limbaugh Show in the future.

Rush Limbaugh is clearly feeling the pressure of our activism, and the emails we have received from major companies like Geico and Netflix after receiving petitions with your signature show that your activism truly does work. Both companies have instructed their advertising companies to ensure that their ads do not air on the Rush Limbaugh Show in the future.

But the campaign is far from over.

If we can't make the withdrawal of advertising support permanent, Rush Limbaugh will bounce back. He has been the top commercial radio host in the country since 1991. The best way to hold Limbaugh accountable for his extreme, inappropriate, and offensive comments is to ensure that advertisers stop supporting his attacks on women.

Tell Rush Limbaugh advertisers to pledge to make their "suspension" of advertising permanent. Click here to automatically sign the petition.

Retailers who were stunned by consumer backlash concerning the Rush Limbaugh Show chose their words carefully when issuing statements. LegalZoom, Sleep Number, Quicken Loans, ProFlowers, and Tax Resolution Services all stated that they were "suspending" their ads, but refused to confirm that they would not advertise on Rush Limbaugh's show in the future. To "suspend" literally means to defer or postpone as in to "suspend a student." It doesn't mean to stop permanently.

In the fight against the Susan G. Komen Foundation we proved that when women and the men who support them fight back against those who would restrict women's access to healthcare, we can win.

Because of your pressure there was dead air on Rush Limbaugh's Show this week where normally there would have been an advertisement. The momentum is on our side, but we need to keep the pressure on and ensure that the advertisers that already withdrew their support don't return once the media focus subsides.

When CREDO sends a national retailer a petition with over 500,000 signatures on it asking that they stop supporting attacks on women, we get their attention. We'll send your signature to national advertisers who have only suspended their spots.

Please sign the petition now asking advertisers to permanently pull their support from the Rush Limbaugh Show. Click here to automatically sign the petition.

When women are attacked, CREDO responds. Together we are making a difference.

Thank you for your continued activism.

Becky Bond, Political Director
CREDO Action from Working Assets


1. "EXCLUSIVE: 140 Companies Drop Advertising From Rush Limbaugh," Think Progress, March 12, 2012.
2. "BREAKING: Rush Limbaugh Syndicator Suspends National Ads For Two Weeks," Think Progress, March 12, 2012.
3. Statements from companies who have announced "suspension" of advertising as compiled by Think Progress:

LegalZoom
"As of today, LegalZoom has suspended all advertising on the Rush Limbaugh show."

Sleep Number
"Recent comments by Rush Limbaugh do not align w/our values, so we made decision to immediately suspend all advertising on that program."

ProFlowers
"Mr. Limbaugh's recent comments went beyond political discourse to a personal attack and do not reflect our values as a company. As such, ProFlowers has suspended advertising on The Rush Limbaugh radio program."

Quicken Loans
"Due to continued inflammatory comments — along w/valuable feedback from clients & team members — QL has suspended ads on Rush Limbaugh program."

Tax Resolution Services
"We have decided to join other advertisers and suspend our sponsorship of The Rush Limbaugh Show."

© 2012 CREDO. All rights reserved.

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